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Wednesday, June 3, 2009

Rocawear Fashion - Urban Clothes for the Fashion Savvy

By Julian Kwandez

Rocawear represents a global lifestyle brand propelled off the astounding success of hip hop artist Jay-Z. His reputation as an artist was advantageous to Rocawear's appeal to the urban consumers.

Although the company roots are in the hip hop culture, Rocawear clothing has transcended the core urban market and created a culture far beyond the music realm. The company is now stationed in the UK, Canada, Europe, Japan, the Middle East, Russia, and Korea.

The company has offices in the UK, Canada, Europe, Japan, the Middle East, Russia, and Korea. Rocawear clothes has enlarged its brand to develop children's lines, handbags, belts, big & tall, headwear, jewelry, ladies intimates, men's loungewear, ladies shoes, watches and sunglasses.

Rocawear clothing reflects the taste of today's urban fashion savvy customers. The company has made hip-hop history by becoming one of the top brands that produces high quality designs at an affordable price. Rocawear's growth and successes have been extraordinary because of its clear originality in the designs of its products.

Jay-Z is one of the todays most successful artists and has joined the ranks of other hip-hop-moguls such as Russell Simmons, Dr. Dre and Sean "Diddy" Combs. Jay-Z is the driving force behind Rocawear, Roc-A-Fella Records, Roc-La-Familia, Roc-A-Fella Films, and Armadale vodka.

He also co-owns the 40/40 Club (a New York sports bar), and has a line of Reebok sneakers. The S.Carter Collection still holds the record for the fastest selling Reebok shoe in history and has made him the first non-athlete to have a signature line of sneakers. One of his other business endeavors is part ownership of the New Jersey Nets. No wonder he received the International Man of the Year award from Gentlemen's Quarterly.

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