Todays hottest internet buzz words are Twiiter, social media, Google and branding. Businesses and celebrities alike are utilizing these powerful marketing options in greater frequency. At the forefront of internet marking boom is actress/holistic author Mariel Hemingway, who also happens to be the maternal granddaughter of author Ernest Hemingway. By using Google, facebook and Twitter Mariel is building her brand using these powerful indexing tools. Her savvy use of the net saturation of SEO (Search Engine Optimization) she has catapulted her brand into the minds of web surfers worldwide using a first-ever-branding-twist (Famous Author Grandfather co-brands famous author granddaughter).
Since the release of Mariel's latest holistic cookbook, Mariel's Kitchen: Simple Ingredients For a Delicious and Satisfying Life (in May 2009 HarperONE), she launched a peripheral store Mariel Hemingway's Healthy Gifts & Collectibles to compliment her books. Mariels product range includes shopper favorites that have her now-famous cartoon imagery and gorgeous pictures of herself.
The unique specialty items include 100% organic cotton tees for men and woman, grocery bags, fridge magnets, aprons, mugs and travel mugs. Each item also features a famous quote regarding health, animals, love, life, nature, and similar topics by famous authors, philosophers, politicians etc. such as Plato, Emerson, Voltaire, Einstein, Socrates, Buddha, JFK, Gandhi, and others.
Again Mariel has broken new marketing ground by including famous quotes on health, life etc. by her own grandfather Ernest Hemingway. Although she was hesitant in the beginning to pair her grandfathers often-cerbic-humorous literary quotes with her products Mariel soon changed her mind. Discovering that a number of his quotes regarding life, compassion, health, and similar subjects that do fit into her branding she has been creating more items for her store.
Branding opportunities on the Internet for savvy entrepreneurs have opened up and they are taking advantage of this trending opportunity. This created a first time in history co-branding of the descendant of a famous author and his also famous author granddaughter Mariel Hemingway fans but also collectors of Ernest Hemingway memorabilia now have a rare opportunity to purchase these unique co- branded collectibles.
Since the release of Mariel's latest holistic cookbook, Mariel's Kitchen: Simple Ingredients For a Delicious and Satisfying Life (in May 2009 HarperONE), she launched a peripheral store Mariel Hemingway's Healthy Gifts & Collectibles to compliment her books. Mariels product range includes shopper favorites that have her now-famous cartoon imagery and gorgeous pictures of herself.
The unique specialty items include 100% organic cotton tees for men and woman, grocery bags, fridge magnets, aprons, mugs and travel mugs. Each item also features a famous quote regarding health, animals, love, life, nature, and similar topics by famous authors, philosophers, politicians etc. such as Plato, Emerson, Voltaire, Einstein, Socrates, Buddha, JFK, Gandhi, and others.
Again Mariel has broken new marketing ground by including famous quotes on health, life etc. by her own grandfather Ernest Hemingway. Although she was hesitant in the beginning to pair her grandfathers often-cerbic-humorous literary quotes with her products Mariel soon changed her mind. Discovering that a number of his quotes regarding life, compassion, health, and similar subjects that do fit into her branding she has been creating more items for her store.
Branding opportunities on the Internet for savvy entrepreneurs have opened up and they are taking advantage of this trending opportunity. This created a first time in history co-branding of the descendant of a famous author and his also famous author granddaughter Mariel Hemingway fans but also collectors of Ernest Hemingway memorabilia now have a rare opportunity to purchase these unique co- branded collectibles.
About the Author:
Lee Hiller is an expert writer and Internet designer she can be contacted via her Twitter ID thehillers Visit the Uber Article Directory to get a totally unique version of this article for reprint.
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